All your shipments clearly in a single view

Backman-Trummer is upgrading its digital service to become an even better tool that makes the everyday life of customers easier.  

In the latest NPS survey, Backman-Trummer received important feedback: the customer portal needs an upgrade. The current version works well for container transport, but customers expect greater visibility for road transport and short sea shipping as well. Director Johan Smedjebacka welcomes the feedback.  

“The portal has given us excellent service, but now it’s time to build a new one that better meets our needs and the needs of our customers. Imagine a life where logistics are clear, fast and predictable. Backman-Trummer makes it possible.” 

All shipments in a single view  

In future, it won’t be necessary to search for information in different systems, as the new portal will bring all the information together in real time. Through the portal, it will be possible to track shipments regardless of the mode of transport. The same view will show schedules, documents, any changes and orders. The new portal will save time, reduce errors and make logistics more predictable. 

“Having the information in a single place will make the customer’s job easier, while also strengthening our own operations,” Smedjebacka says. 

The portal will also be developed to support customers’ strategic procurement. With services, prices and schedules together in a single system, centralisation will result in savings, clarity and fewer fragmented partnerships. 

Integrations with customers’ own systems are also an important part of the development work, especially for large operators. 

Integrations with customers’ own systems are also an important part of the development work, especially for large operators.

User first, technology in the background 

The new portal will be built around usability, not just technology. The most important thing is that the service is easy to use and clear. 

“We are talking to customers throughout the journey. We want the service to be flexible and, if necessary, customisable. The only way to do that is to listen,” Smedjebacka highlights.  

At the same time, personalised service will continue to play an important role. Digital tools support the work of experts, they don’t replace it. 

Artificial intelligence, automation and real-time monitoring 

The new portal will leverage automation and artificial intelligence in areas such as forecasting, updating data and reporting. These will reduce manual work and provide additional certainty on the accuracy of schedule and dispatch data. 

“Not everything will be automatic, but the direction is clear. The development will take place in stages.” 

For Smedjebacka, the main principle is simple: the new portal must provide value to the customer. When the service makes work easier, improves logistical visibility and makes life more predictable, it’s a success. 

Development work is being carried out in open dialogue with customers. The goal is a service that works reliably and provides Backman-Trummer’s customers with a genuine tool for logistics management as a one-stop shop.